Today’s global economy and the unprecedented shift in demographics within the United States have brought substantial new challenges and opportunities to the competitive edge of our country. Training, retraining and realigning our multicultural workforce and workplace will play a critical role in any successful global business strategy today. Diverso Global Strategies focuses on providing companies and organizations with effective Marketing Strategies and Workforce Development Integration required to maintain and increase that edge.
Astrid Chirinos
President and Creative Strategist
Astrid Chirinos, Founder and Principal of Diverso Global Strategies (DGS) has been providing Multicultural Marketing and Multicultural Workforce Development Strategy to Fortune 500 companies and other large organizations in the Charlotte Region through an integrated approach that includes the Cross-Cultural Competency, the Organizational Readiness and the effective Community Outreach and Action Plans required to retain and increase our fast growing multicultural markets. DGS has provided In-Culture, In-Language Strategy, Event Planning, Public Relations and Community Relations, Current Reality Assessments, Leadership, Skills Training and Development, as well as, Bilingual Support to organizations such as Goodrich, Lowe’s Home Improvement, Compass Group NAD, Time Warner Cable, Wachovia Bank, The Diversity Council of the Carolinas, The United Way, The Urban League of the Central Carolinas, The US Department of Labor and Johnson C Smith University, La Noticia Spanish Language Newspaper, AT&T, The Charlotte Sports Hall of Fame, Compare Foods Supermarkets, Food Lion, Calle Cinco Festival and the Hornets Nest Girl Scouts among others. She is also a partner at Afina Solutions, a Multicultural Corporate Talent Development and Realignment consulting company and at Calor Energy, LLC facilitating the green culture-shift for an organization through sustainable business practices and renewable energy www.calorenergy.com
Astrid is past chair of the Charlotte Mayor’s International Cabinet, The Latin American Chamber of Commerce of Charlotte (LACC), the Latino Pathways Partnership, and past Vice-Chair of the Charlotte-Mecklenburg Workforce Development Board. She is currently a board member of other organizations committed to improving the Charlotte’s region and the state such as the Centralina Economic Development Commission eleven County Region, the Charlotte-Mecklenburg Workforce Development Board, the Women’s Intercultural Exchange (WIE), The Knight Foundation, The North Carolina Center for Public Policy Research ,and the McColl Center for Visual Arts. Astrid has also served on the boards of the Charlotte Chamber of Commerce The Levine Museum of the New South, Children’s Theatre of Charlotte and WFAE 90.7 NPR. She served on the United Way Community Investment Council and as one of the 16 members of the Charlotte Mecklenburg Schools System CMS Task Force in 2006.
She was the recipient of the 2009 Practitioner of the Year from the National Employment Counseling Association, the 2008 SOCIAL CAPITAL AND COMMUNITY BUILDING WOMAN OF DISTINCTION Award from the Hornests’ Nest Girls Scouts. 2006 NC BUSINESS WOMAN DIAMANTE Award and the YMCA SPIRIT OF CHARLOTTE Award, the 2004 CHARLOTTE BUSINESS JOURNAL CATALYST OF DIVERSITY and the La Noticia’s 2003 EXCELENTE BUSINESS WOMAN OF THE YEAR. Astrid’s country of origin is Venezuela and is an Honors graduate of St Mary’s College and NC State University in Raleigh, NC with a degree in Environmental Visual Design. Prior to starting her own company in 2001, she worked in the Design, Marketing, Corporate Communications and Public Relations fields in Raleigh and Charlotte and was a Financial Advisor at Merrill Lynch. She is a 2006 graduate of the LEADERSHIP DEVELOPMENT INSTITUTE from the Community Building Initiatives at the Foundation for the Carolinas, a 2006 graduate from the INNOVATION INSTITUTE of the McColl Center for Visual Arts in Charlotte and has been a guest speaker in many panels, radio and TV programs on the topic of Multiculturalism and In–Culture and In-Language Strategy.
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