The
economy, the work place and our society have experienced more dramatic
changes in the past decade than ever before. The reality
of a global economy, technological advances, the internet and a
multicultural workforce demands training and retraining in our work
place and communities. Our emerging and established markets require
innovative integrated marketing strategy and innovative outreach
to be effective. Companies and organizations have to be internally aligned
to fulfill the demands of a multicultural marketing strategy.
To reach new cultures and markets within the United States and
to train an efficient multicultural work force, tactical implementation
of solutions is not enough. You must be strategic; proactive and
not just reactive.
To succeed in this new economy, understanding of ethnic and demographic
variables, age, disability issues and gender differences is crucial. 
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